The Padel Society · Marketing Handoff
Glasshouse launch — social announcement package
Everything drafted for the Glasshouse app relaunch, in one place. Open this file from inside the
glasshouse-launch folder so the slides load.✓ The deliverable: the carousel
- 7-slide Instagram carousel (2160×2700 PNGs in
slides/), approved direction - 3 IG captions, a 7-frame Story caption set, 10 hashtags
- Reel scripts + demo shot-list included below as reference only
→ Jasmine, over to you
- Add the real TPS logo at the top of the slides (the current wordmark is a placeholder)
- Edit anything else you like: copy, order, screenshots in the phone frames. Source is
carousel.html - No videos for this launch: the explainer videos in the package are not to be posted
- Pick one feed caption; add a city hashtag per market
- Confirm the app link (
bit.ly/thepadelsociety-app) is live
Brand rules (non-negotiable)
Society Green #085D3C · Off-White #FDFBF9 · White · Sand #E2DCD4 · Warm Grey #8D8981 · Off-Black text #2E3944
Playfair serif headlines, Inter body. Every caption is green on white/off-white or white on a Society-Green card. No gradients, no dark mode, no neon, no filters or colour grading. Brand reference: tps-brand-kit.png.
1 · Carousel (post as-is)
Editable source: carousel.html (self-contained; edit copy or swap screenshots into the phone frames, then re-render). Contact sheet: carousel-contact-sheet.png.
2 · Launch copy
Instagram feed captions (pick one)
Option 1 — The RevealMeet Glasshouse. 🌿 We rebuilt The Padel Society around one idea: your padel life, beautifully organised. A new floating nav. One unified ranking across eight tiers. A Play hub for every open match, event and competition. And a profile that tracks every score. Learn, Play, Connect — now refined end to end. Update now. Link in bit.ly/thepadelsociety-app.
Option 2 — The Community AnglePadel is a community. So we designed for it. 🤍 Glasshouse brings your matches, rankings, people and clubs into one elegant place. Climb the tiers from Rookie to Elite. See exactly where you stand. Find players around you. Book a coach and pick your club in a tap. This is padel, beautifully organised. Learn, Play, Connect. Update now.
Option 3 — The Player POV"Where are you playing?" 🎾 The new Glasshouse update knows the answer — your clubs, your matches, your ranking, your progress, all in one refined home. Unified tiers. A cleaner Play hub. A profile that finally does your padel life justice. An international community, elegantly connected. Learn, Play, Connect. Update now.
Story caption set (sequential frames)
- "Something refined just landed. 🌿" over the app-open shot
- "Meet Glasshouse." over the water-drop nav select
- "One ranking. Eight tiers. Rookie → Elite." over the podium
- "See exactly where you stand." over the "Your Ranking" card
- "Pick your club. Book a coach." over the "Where are you playing?" sheet
- "Your padel life, beautifully organised." over the profile chart
- "Update now → Learn, Play, Connect." end-card with link sticker
Hashtags
#ThePadelSociety #Padel #PadelLife #PadelCommunity #LearnPlayConnect #PadelClub #PadelRankings #PadelWorld #PadelPlayers #PadelAddict
Branded first, then discovery. Add a location tag per market (#PadelBangkok, #PadelBali, #PadelDubai).
3 · Reel script A — 15–30s fast cut (~24s)
Music: soft, refined piano-and-pulse loop. No hard drops.
| # | Screen / interaction | Caption / VO | Time | Overlay | Colour |
|---|---|---|---|---|---|
| 1 | App opens on Explore; floating glass nav visible | "Your padel life." | 0–2s | Hold 1s, tap Play → water-drop ripple | Green on Off-White |
| 2 | Play hub, "Vamos, {name}!" header, Open Matches | "Beautifully organised." | 2–5s | Scroll Open Matches → Events | White on Green lower-third |
| 3 | Community → Rankings; top-3 podium animates | "Climb the tiers." | 5–9s | Tap Monthly/All-Time; podium settles | Green on White |
| 4 | "Your Ranking" card + tier chip | "See where you stand." | 9–13s | Tier ladder ghosted behind | White on Green |
| 5 | "+" create match → "Where are you playing?" | "Pick your club. Book a coach." | 13–18s | Select club, tap Book a coach | Green on Off-White |
| 6 | Profile: level banner + progression chart | "Track every match." | 18–21s | Stat cards fade up | White on Green |
| 7 | End-card: TPS wordmark | Update now. / Learn, Play, Connect. | 21–24s | White card, green wordmark, monogram | Green on White |
4 · Reel script B — 45–60s full walkthrough (~54s)
Same loop, slightly fuller. Every transition a soft cross-dissolve, never a hard cut.
| # | Screen / interaction | Caption / VO | Time | Overlay | Colour |
|---|---|---|---|---|---|
| 1 | Explore, glass nav resting | "This is your padel life." | 0–2s | Still, then tap Play → ripple | Green on Off-White |
| 2 | Nav close-up: Explore · Community · Play · Inbox · You | "A new Glasshouse. Rebuilt around you." | 2–6s | Slow pan across 5 tabs | White on Green |
| 3 | Play hub, "Vamos, {name}!" | "Find a match, anytime." | 6–11s | Scroll Open Matches | Green on White |
| 4 | Play → Events → Competitions | "Events. Competitions. Your circuit." | 11–16s | Swipe across three tabs | White on Green |
| 5 | Community → Rankings; podium builds | "One ranking. Eight tiers." | 16–21s (hero) | Podium rises, tier chips scroll | Green on White |
| 6 | "Your Ranking" + Monthly/All-Time toggle | "See exactly where you stand." | 21–26s | Tap toggle; tier filter opens/closes | White on Green |
| 7 | Community → People | "Connect with your community." | 26–31s | Scroll People; "Around me" tag visible | Green on Off-White |
| 8 | Profile: level banner + chart | "Your progress, beautifully tracked." | 31–37s (hero) | Chart animates; stat cards fade in | White on Green |
| 9 | Profile → Your Rankings + latest scores | "Every score. Every result." | 37–42s | Scroll to latest scores | Green on White |
| 10 | "+" → "Where are you playing?" sheet | "Where are you playing?" | 42–48s (hero) | Pick club; tap Book a coach | Green on Off-White |
| 11 | Montage: nav ripple → podium → Play header | "Learn. Play. Connect." | 48–51s | Three fast beats, cross-dissolved | White on Green |
| 12 | End-card: wordmark + monogram | Update now. / Learn, Play, Connect. | 51–54s | White card, green wordmark | Green on White |
5 · Demo screen-recording shot-list (reference only)
One clean 45–60s take, 60fps, portrait 9:16. Move slowly and let each animation finish. Use a demo account with a real name in the header and a Gold/Platinum tier so cards look aspirational.
| Beat | Action (tap-by-tap) | ~Sec |
|---|---|---|
| 1 | Open app on Explore. Hold 1s so the glass nav reads clearly. | 0–2 |
| 2 | Tap Play. Let the water-drop select animation play fully. | 2–4 |
| 3 | Pause on "Vamos, {name}!". Slow-scroll Open Matches. | 4–10 |
| 4 | Tap across to Events, then Competitions. Pause 1s each. | 10–16 |
| 5 | Tap Community. Land on Activity. | 16–19 |
| 6 | Tap Rankings. Let the top-3 podium animate in. Hold 1.5s. | 19–24 |
| 7 | Tap Monthly / All-Time once. Open the tier filter, hold, close. | 24–29 |
| 8 | Scroll to "Your Ranking". Pause so the tier chip is legible. | 29–33 |
| 9 | Tap People. Slow-scroll; keep "Around me" in frame. | 33–38 |
| 10 | Tap You. Pause on level banner + progression chart. | 38–43 |
| 11 | Scroll to Your Rankings, then latest scores. | 43–48 |
| 12 | Tap "+". "Where are you playing?" sheet slides up. | 48–52 |
| 13 | Select a TPS club, tap "Book a coach." Hold on confirm. | 52–58 |
| 14 | Optional: tap back to Explore so the nav ripples once more. | 58–60 |
Editor notes: trim loading frames; never cut mid-animation; no filters; match white balance to #FDFBF9.
Files in this folder
| File | What it is |
|---|---|
| slides/slide_01–07.png | Carousel slides at 2× (2160×2700). Post directly. |
| carousel.html | Editable carousel source (self-contained). |
| carousel-contact-sheet.png | All 7 slides on one board. |
| story-and-copy.md | Reel scripts + shot-list + copy (plain text of sections 3–6). |
| screens/hero_*.png | Live app screenshots (Explore, Play, Community). |
| tps-brand-kit.png | Brand reference. |